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Health education, Uttar Pradesh
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Subject Area="Behavioural Change Communication." Objective="Raising sensitivity and awareness of health related issues."
Details for Reform Option "Health education, Uttar Pradesh"

Background: Any improvement in the health and well being of children and mothers cannot be sustained or advanced further without primary education, literacy and basic knowledge for better life skills training for girls and women. The Functional Literacy, Health Education and Care Programme was started by the Ramakrishna Mission Home of Service (RKMHOS) as a part of its centenary celebrations. It uses computer based multimedia health education products in hindi, delivered to the doorsteps of targeted beneficiary groups: students in schools and colleges, hospital patients and their attendants, villagers and slum-dwellers. Action: The health education team, equipped with multimedia projector, DVD Player, speakers and inverters with batteries visits the various locations and educates the students and other people using discussions and printed materials such as coloured summary sheets. Schedules for the school visits are finalised in consultation with the District Inspector of Schools and respective Principals so that regular studies are not hampered. The following Multimedia Health Education products (30-35 minute long films) have been developed in the multi media lab built in late 2000 at the Mission by using makeshift production facilities: * Tobacco Use Prevention (TUP) * Roll Back Malaria * Stop Tuberculosis * Food for Health * Hygiene and Sanitation * Exercise – The True Body Guard * Acute Respiratory Infection * Child Health Multimedia Presentation work has begun on two themes. In order to reinforce and sustain the message of the multimedia presentation, the RKMHOS has also designed and developed an information brochure on each topic summing up the contents of the product. The students take these brochures home so potentially widening their reach. In addition, RKMHOS has developed the following IEC materials designed to increase awareness of health related subjects among the target population: * Maternal and child health Calendar on the Rule of the Ten (more information in Documents and illustrations) * Information brochure on Antenatal care Results: (from Jan 2004 to May 2006) Product development * Eight multimedia health education products * Four summary sheets * Antenatal calendar, antenatal mother card, child development card, anaemia detection card and 16- page nutrition booklet. Dissemination * Approximately 19,990 across 67 schools participated in the Acute Respiratory Infection programme and completed assignments on the topic including discussing the issues with their families and neighbours. * Approximately 19,014 students participated in the Hygiene and Sanitation programme including discussing the issues with their families and neighbours. * Approximately, 20.5% of students completed the assignments on hygiene and sanitation. *Approximately 18,549 students participated in Exercise- the true bodyguard programme and 14% completed the assignment. * Approximately 18,090 students across 74 schools participated in the Food for Health programme. * Approximately 18,622 students across 33 schools participated in the Stop Tuberculosis programme and approximately 33% completed the assignments. * Approximately 27,000 students participated in the Tobacco Use Prevention programme and 4000 have completed assignments on the topic including discussions. * Approximately 8000 slum dwellers have watched the Tobacco Use Prevention through the direct outreach programme with the help of the network of affiliate health education centres.

Cost Estimated cost for slum outreach and health education for five years is INR 20,000,000. The break-up of costs is approximately 46% for slum outreach and 54% for health education.
Place Varanasi and Mirzapur districts of eastern Uttar Pradesh.
Time Frame Activities began in late 2002 and the first health education product was designed and developed in three months

Targets receptive audience: Brings about the desired behavioural changes by targeting school-going adolescent population, slum dwellers and hospital patients. Innovative: Meaningful health education delivered in an entertaining and engaging way. Cost Effective: Utilisation of relatively cheap local manpower and resources in product design and production.


Skill dependent: Production and dissemination of products are dependent on availability of highly qualified IT experts, animation experts, and health educators.


MOU between funding agency and implementing agency, cooperation from the schools’ management, District and State health authorities.

Who needs to be consulted

State or District Health Authorities District Education Authorities School & college management Community leaders NGOs



If funding is in place and experts are available it is sustainable.

Chances of Replication

Chances of replication are good.


The programme is supported by the European Commission funded Sector Investment Programme, Uttar Pradesh, World Health Organisation, Sir Dorabji Tata Trust, Tata Consultancy Services, British Medical Association and large number of philanthropists.


Submitted By

Dr Arti Bahl, Research Consultant, CBHI, New Delhi, July 2005. Last Updated: November 2006.

Status Active
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