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Sehat Sandeshvahini
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Subject Area="Public / private partnership (including NGOs)." Objective="Mobilising community participation."
Details for Reform Option "Sehat Sandeshvahini"

State innovations in family planning services project agency, Lucknow was created in 1992. SIFSPA is a State Government led autonomous society, working as State Technical Support Unit of Govt. of U.P. in the field of RCH and family planning. SIFSPA also provides technical support to NRHM-UP. The project Sehat Sandeshvahini is approved by Government of India under NHM PIP 2012-13. The project has been assigned to SIFSPA by NHM-UP for implementation in June 2013. SIFSPA has engaged services of private providers for operation of video vans on turnkey basis for the publicity of NRHM schemes and the promotion of routine immunization in rural areas in all districts of Uttar Pradesh. ‘Sehat Sandeshvahini’ video van operators were selected through open bidding process. The 1st phase of Sehat Sandeshvahini has been launched on 20th February, 2014. In the initial phase, the project is being implemented in 11 divisions covering 526 blocks within 48 districts and a total of approximately 10520 villages would be covered for the show. In each block 20 villages have been selected for video van show. Villages selected are mainly media dark villages having sizable population, less beneficiaries of NHM schemes, less acceptors of family planning, poor sensitivity towards immunization etc. Program schedule of each block has been prepared by District PMU’s/ MOIC’s in consultation with Div PMU’s. A total of 87 video vans have been engaged to cover these 11 divisions. A video film of one and half hours has been prepared to show in the villages which cover NHM issues like Janani Suraksha Yojana, JSSK, Ashirwad Bal Guarantee Yojana, Routine Immunization, ARSH, EMTS-108, UP Ambulance Services-102 and other schemes etc. Besides audio capsule has also been prepared for pre- publicity, and is used on the way to venue, market places etc. The Branding of video vans has been done in such a way that a glimpse of all the NHM schemes can be seen on the wall of the van. Each video van consists of one counselor and one operator to accompany the video van. Show timings are kept in the evening only. Pre-publicity is done by the van team with the help of Gram Pradhan, ASHA, AWW, ANM and other grass root level workers. The entire program is being monitored by different level officers. Block level health officers are monitoring each and every show being conducted in their block. All the shows are being certified by PRI member and ASHA and monitored by Block level officers whereas minimum 10% of the shows are monitored by Divisional PMU, District Program Management Unit- NRHM, District Health officials SIFSPA officers are also monitoring the shows time to time. Officers are filling the prescribed format developed for monitoring purpose. To encourage 100% monitoring of shows by ANM of the area small amount of honorarium is kept. Regular feedback is being given to agencies and monitoring is being done at SIFSPA and Divisional and District level.

Cost Rs. 75000/- per cycle of 20 shows.
Place Planned for 820 blocks within 75 districts of Uttar Pradesh.
Time Frame 6 months.

Publicity of NHM schemes is being done in decentralized way which provides the opportunity to audience to conceptualize that these schemes are actually meant for them and they can avail those as per their need. Besides. It will help in changing health seeking behavior among rural community. The program also facilitates and provides platform for good use of existing audio video films/ material developed by various agencies.


Selection of service provider is a big challenge. To ensure deployment of required number of vehicles, tracking of shows is a challenge. Ensuring monitoring of shows by block level health officials is challenging.


Co-operation of health officials at field level, experienced mobile van service provider with good management capacity.

Who needs to be consulted

Mr. Amit Kumar Ghosh, Executive Director, SIFSPA



Sustainable provided funding support is available for continuing such type of publicity programs. Program is cost effective.

Chances of Replication

There are good chances of replication in any far flung area where other means of health education and publicity is negligible.


In second phase seven new divisions would be covered. Program would be documented and shared.


Submitted By

Ms. Savita Chauhan. General Manager (IEC), SIFSPA, June 2014.

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