State innovations in family planning services project agency, Lucknow was created in 1992. SIFSPA is a State Government led autonomous society, working as State Technical Support Unit of Govt. of U.P. in the field of RCH and family planning. SIFSPA also provides technical support to NRHM-UP.
The project Sehat Sandeshvahini is approved by Government of India under NHM PIP 2012-13. The project has been assigned to SIFSPA by NHM-UP for implementation in June 2013. SIFSPA has engaged services of private providers for operation of video vans on turnkey basis for the publicity of NRHM schemes and the promotion of routine immunization in rural areas in all districts of Uttar Pradesh. ‘Sehat Sandeshvahini’ video van operators were selected through open bidding process. The 1st phase of Sehat Sandeshvahini has been launched on 20th February, 2014.
In the initial phase, the project is being implemented in 11 divisions covering 526 blocks within 48 districts and a total of approximately 10520 villages would be covered for the show.
In each block 20 villages have been selected for video van show. Villages selected are mainly media dark villages having sizable population, less beneficiaries of NHM schemes, less acceptors of family planning, poor sensitivity towards immunization etc. Program schedule of each block has been prepared by District PMU’s/ MOIC’s in consultation with Div PMU’s. A total of 87 video vans have been engaged to cover these 11 divisions.
A video film of one and half hours has been prepared to show in the villages which cover NHM issues like Janani Suraksha Yojana, JSSK, Ashirwad Bal Guarantee Yojana, Routine Immunization, ARSH, EMTS-108, UP Ambulance Services-102 and other schemes etc.
Besides audio capsule has also been prepared for pre- publicity, and is used on the way to venue, market places etc.
The Branding of video vans has been done in such a way that a glimpse of all the NHM schemes can be seen on the wall of the van.
Each video van consists of one counselor and one operator to accompany the video van. Show timings are kept in the evening only. Pre-publicity is done by the van team with the help of Gram Pradhan, ASHA, AWW, ANM and other grass root level workers.
The entire program is being monitored by different level officers. Block level health officers are monitoring each and every show being conducted in their block. All the shows are being certified by PRI member and ASHA and monitored by Block level officers whereas minimum 10% of the shows are monitored by Divisional PMU, District Program Management Unit- NRHM, District Health officials SIFSPA officers are also monitoring the shows time to time.
Officers are filling the prescribed format developed for monitoring purpose. To encourage 100% monitoring of shows by ANM of the area small amount of honorarium is kept.
Regular feedback is being given to agencies and monitoring is being done at SIFSPA and Divisional and District level.